TenThings: Creating a LinkedIn Company Profile Page
LinkedIn allows for companies or non-profit organizations to have a dedicated profile page. If you have the authority within your association to create this page, listed below are Ten Things to Know to get you started. Having this page allows you to share information with your members (followers) about the organization as a whole and not just an individual profile. This page may be used to keep members up to date as to the activities of your organization or the mission you serve. It’s a great way to stay connected!
Ten Things to Know:
- You will be asked to verify that you are authorized to create the page. This is typically accomplished by using an email addressed attached to the company domain name.
- Select the proper ICON image for the profile. Typically your organization’s logo.
- Select the proper banner image. Keeping in mind what message are you trying to convey?
- Write the about description. This section gives you the opportunity to tell the LinkedIn community who you are any why it matters.
- Add a products and services page. Take advantage of this extra opportunity to inform your followers how they can interact with you.
- Connect your staff to the page by connecting the profile links. By doing so, you are increasing your LinkedIn profile reach.
- Ask your clients to follow the page. This will ensure that they receive the most current updates in their news feed
- Ask for product reviews from clients or customers. These reviews become a part of your page and are an invaluable asset!
- Used featured highlights to promote important content.
- Use the LinkedIn Company Page targeted updates feature to make certain updates visible only to segments of your follower audience.
LinkedIn Company Profile pages are just one more opportunity for you to tell the world about your association and why it matters.