TenThings – To Tweet or Not to Tweet
In today’s social environment it is very hard to avoid Twitter. When I was first introduced to the platform I used it primarily to share resources, reminders or quick updates to those who followed. What I have more recently come to appreciate is the value of Twitter as a customer service tool. For many organizations customers can get a quicker response via Twitter than by email or the dreaded trouble ticket system.
The question then remains – what if you are you not listening? Every organization needs to have a presence even if just as a listening post.
Ten things to know about Twitter
- 1. The platform can be used as a listening post for customer service issues
- 2. Twitter provides a quick way to follow to get current news or events
- 3. Connect with people you might not otherwise be able to reach
- 4. Fantastic resource to support events! Before, during and after
- 5. Twitter can be used as a tool for self-promotion
- 6. Spy on your competition. What are they tweeting? What are others tweeting about them?
- 7. Create brand loyalty
- 8. It will make you a better writer as you need to learn to be concise as you must convey your message in under 140 characters.
- 9. Another outlet to share you blog posts, Facebook updates or LinkedIn content
- 10. Everyone else is doing it
Twitter is a valuable tool for quickly sharing resources and information – but it can also be used as your customer service arm listening for membership issues as they arise.
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