You have convinced your Board of Directors that a Facebook Fan page would be a great tool to use to interact with the membership of your non-profit association. Before you begin, there are a few things to gather or consider.
The Ten Things to Know about Creating a Facebook Page for your Non-Profit Association
- Decide on a name for your page. Similar to choosing the right domain name for your website, choosing the right name for your Facebook page will make a difference. The name will be included in the URL to help direct traffic.
- Select the graphic image for the profile picture. Unlike your personal page, you will not want to use a personal picture. In most cases, you will want to use an icon image from your association logo. If your logo is rectangular, you will want to have a graphic designer create an appropriate square shaped icon.
- Select the graphic image that will be used as the page banner. Facebook has very specific rules regarding the amount of text that can be included in the banner. If designed wisely, this space can be used to create a call to action such as registering for an event.
- Write up your “About Us” description. This is your opportunity to describe in a short paragraph the purpose of your organization and the Facebook page. Don’t forget to include a link to your association’s website.
- Review the settings. This is an important step as it determines who can do what on the page and who can see what on a page. Keep in mind that these settings can be changed at any time and should be reviewed on a regular basis.
- Carefully review the targeted audience settings as this will aid in how the page is seen within the Facebook news feeds.
- Determine who the admins will be for the page and what level of access will they be given.
- Add a call to action button. As you only have one “call” to add, decide if it will be to contact you, visit your website, or make a donation.
- Create a schedule of posts to keep your page current. Think about the activities of your organization, how can you share those on the page? Call for reminders to renew their membership, to update their membership profile, introduce keynote speakers for an event. By having a pre-planned schedule, it helps to have consistent and meaningful posts.
- Visit the website Nonprofits on Facebook for lots of great content to engage your audience. https://nonprofits.fb.com/